Justin Alexander Signature redefines luxury. With its focus on opulence and drama, the collection is designed for the modern bride seeking a wedding dress that expresses her lavish sense of style and on-trend fashion sense.
Starting at $3,000
Meet your Designer
“My grandparents Ted and Sherley started this company. My grandmother Sherley was working for a bridal company creation. My grandfather, whom she had just met before the war, was working in communications for the army. They were in correspondence and had the idea to start a business together. She would send him a photograph with different messages on the back: it was really a romantic love story that they had together. They ended up starting a company together called T&G bridal. He was very charismatic and charming, and she was really the brains and the brawn, crafting a lot of the pieces herself in Brooklyn New York. That is how we got our start in the bridal industry and it obviously evolved in a big way over time. The second generation joined and took various roles in the business. One of them had this brilliant idea of turning the intention towards wedding dresses. That was a huge chapter in our history, when we turned our focus from accessories towards wedding dresses, and began manufacturing them in the early 80’s.
I was really born into this business, having been the third generation of this company. I always had a taste for it and have always been interested, yet I have never studied fashion. I was always captivated by the business side since a very young age. I first started in marketing, got involved in the collection design and completely changed the way we did our photography. I learned a little bit about the taste, the trends, the fashion and what makes a bride feels beautiful on her wedding day. The balance of business and creativity are so important for our business, so I have to challenge myself to take time to focus on design and go to place of inspiration and creativity.” – Justin Warshaw