Amsale (Ahm-sah’-leh) Aberra, an Ethiopian-born American fashion designer, transformed the bridal industry with her minimalist and elegant style. Raised in Ethiopia, she relocated to the United States to follow her passion for fashion. Her journey began when she created her own wedding dress, driven by a desire for a modern and personal style in contrast to the ornate trends of the time. After studying at the Fashion Institute of Technology in New York City, she launched her own label, Amsale, in 1985.
Her refined and contemporary aesthetic still thrives in various collections, earning her credit as the pioneer of the modern wedding dress. Amsale Aberra's remarkable success as an immigrant from Ethiopia and her distinction as the first Black female designer elected to the CFDA reinforce her status as the innovator of the modern wedding dress.
Amsale's legacy lives on through The Amsale Group, a luxury bridal house based in New York City, known for its commitment to elegant simplicity and couture craftsmanship, beautifully reflecting each bride's unique style. Following Aberra’s passing in 2018, helmed by Neil Brown, Aberra’s husband and chief executive officer; Rachel Brown, daughter and director of arts and legacy, and creative duo Sarah Swann, chief creative officer, and Michael Cho, head designer for bridal and eveningwear, who lead the brand’s original atelier team.
Each of the collections are designed by founder Amsale Aberra’s hand-selected team in our New York City atelier, and every dress is made exclusively for its wearer, showcasing and celebrating her individuality. Handcrafted using couture dressmaking techniques in Amsale’s New York City atelier.
Amsale was passionate about craftsmanship, sustainability and individuality, and her legacy lives on in the way we create.
“I believe that true style knows no place or time – more than an aesthetic, STYLE is a way of living”
Nouvelle by Amsale
As a true complement to the fashion-forward bride, Nouvelle Amsale takes its primary inspiration from the bride herself. Effortlessly bold gowns, elegant in simplicity and quiet in impact, with a subtle drama that feels modern and personal all at once. A collection that’s been built over decades, and one that will continue to endure in the age of modern romance. Whether it’s minimalist crepe, delicate tulle, or ethereal organza, each design embodies a classic elegance that goes beyond passing trends.
Amsale Couture
The true namesake collection, Amsale Bridal is simply iconic, highlighted by signature couture design techniques and hand-touched by the master seamstresses at their New York atelier. Characterized by exquisite draping, classic silhouettes, one-of-a-kind appliques and hand-embroidered embellishments. Amsale’s designs radiate effortless sophistication, featuring clean lines, delicate fabrics, and meticulous detailing. Every gown offers subtle luxury, allowing every bride’s natural beauty to shine through.
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